Yes, with the caveat that its use in context should not imply endorsement by iNaturalist and sale of items with the iNaturalist logo is not permitted. In general, if you're linking to iNaturalist because you're encouraging people to contribute to a project, are writing more generally about iNaturalist, or otherwise directing people to iNaturalist (e.g. via a flyer encouraging people to download the app and post while they visit a park), you can include the logo. A few versions of the logo can be found on the Press page.
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